Our last blog post was all about the lead up to IBC, so it only seems natural that this one reflects on this year’s trip to Amsterdam. We were very lucky and grateful to have numerous clients at the tradeshow this year, which provided us with a busy week. Whilst walking between the different stands, going to press interviews and video shoots we managed to clock up a lot of miles on the pedometer!
We think that we had a good show, but our success can only be measured by that of our clients and their commercial success. B2B trade shows are all about building on previous connections and creating more. Our job now is to carry on this work and make our time at IBC valuable. Although having been a few times already, attending IBC as an official part of Scribe was a great experience and good to put a face to so many names that I have come in contact with other the last couple of months.
Now back in England everyone needs a chance to let their batteries recharge and let the dust settle on IBC, but I have no doubt that within no time at all the next trade show will be creeping up on us and the craziness will resume once again.
(The picture was taken on our walk to work, not all bad aye!)
Welcome to the new Scribe blog
April 20, 2016
Why do companies employ PR consultancies that can't write?