Lucky 7 for Scribe and Micromac

Scribe is celebrating its seventh year working with industrial filtration specialist, Micromac Filtration.

 

Environmental protection is a complex area and new legislation is placing increasing onus on companies’ ability to regulate their discharges to the environment. Over time Scribe has acquired a sound understanding of the market and this helps Micromac communicate effectively.

 

“Scribe has worked very well for us,” commented Richard Milton, managing director at Micromac Filtration. “We work in a number of markets from dairies and food processing through to sewage treatment and in each market we have a recognisable profile within the key publications. Bob is just another member of our team. He has integrated himself seamlessly within the company and he compliments our other staff perfectly,” he continued.

 

 

 

 

 

 

 

 

 

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What does your website say about your company?

A company’s website provides the opportunity to present the organisation as forward-thinking and a thought leader.

To do this in today’s climate, sites need regular reviews to bring it fully up to date with current developments in internet-based communication. The site needs video and audio integration; it needs to emphasise the core values of leadership (which amount to a call to action to become a member).

There should be opportunities for people to subscribe to news and events via RSS – which lets readers keep fully up to date and abreast of the work that the company is undertaking at any point in time.

Critically, the website review will provide the client with an ideal launch pad into the world of Social Media. Here are some ideas of how Social Media can work for your organisation: 

Blog – equivalent to an online journal. Well documented and very flexible. Gives end users the ability to subscribe to updates and comment (if you allow them to) on posts, helping to build engagement. There’s no reason why this couldn’t be a password protected area which is only available to selected recipients.

Twitter – branded twitter profile(s) as well as a strategy for making the most of it – mainly for posting information out.

YouTube - branded twitter profile(s) as well as a strategy for making the most of it. Implemented correctly, this will soon become ‘Your Company TV’

Flickr – support on how to get the most out of the site

Podcasts – allows the company to keep connected with its core audience when they’re on the go

Webinars – allowing visitors to take part in online seminars and events.

LinkedIn – collaboration areas through the site for their members. These groups can be closed or open... good way for a company to discuss what it is doing at any point in time.

Search Engine Optimisation – building their relevance and reputation in Search Engines, like Google

Polls / Surveys / Online Awards