It's a dirty job, but somebody has to do it

Creating a splash with Micromac Filtration

Micromac Filtration is a market leader in its specialist field of industrial effluent treatment and filtration systems. It is typical of many UK-based small & medium sized enterprises.

When Business Link recommended Scribe to Micromac it had few relationships with the key trade publications. Now, four years later, PR is a significant generator of new business enquiries for the company.

“Scribe has worked very well for us,” commented Richard Milton, managing director at Micromac Filtration. “We work in a number of markets from dairies and food processing through to sewage treatment and in each market we have a recognisable profile within the key publications. Bob is just another member of our team. He has integrated himself seamlessly within the company and he compliments our other staff perfectly,” he continued.

Industry knowledge & media understanding pays dividends

Generating large number of sales leads is not that difficult. Generating high quality sales leads is much more demanding. “We’re a small team and cannot afford to spend a lot of time following up enquiries that are not serious. By identifying the key publications and developing the right messaging through them, Scribe has succeeded in creating a stream of valuable new business leads, which we are successfully converting,” continued Milton.

Environmental protection is a complex area and new legislation is placing increasing onus on companies’ ability to regulate their discharges to the environment. Over time Scribe has acquired a sound understanding of the market and this helps Micromac communicate effectively.

“This is not an area where you can waffle,” explained Richard Milton. “Scribe understands our business and our markets, and only because of this can they effectively represent our company to the trade and technical press. Bob is a valued member of our team and we look forward to working with him and his team for many years to come.”