Lucky 7 for Scribe and Micromac

Scribe is celebrating its seventh year working with industrial filtration specialist, Micromac Filtration.

 

Environmental protection is a complex area and new legislation is placing increasing onus on companies’ ability to regulate their discharges to the environment. Over time Scribe has acquired a sound understanding of the market and this helps Micromac communicate effectively.

 

“Scribe has worked very well for us,” commented Richard Milton, managing director at Micromac Filtration. “We work in a number of markets from dairies and food processing through to sewage treatment and in each market we have a recognisable profile within the key publications. Bob is just another member of our team. He has integrated himself seamlessly within the company and he compliments our other staff perfectly,” he continued.

 

 

 

 

 

 

 

 

 

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Bob scoops the lead story on the final day of IBC 2009

Talking the talk and walking the walk

At Scribe, we aim to provide our clients with public relations strategic formulation and tactical implementation support services. This second part is key – if we are able to help journalists write about our clients and their technologies then we must be able to think like a journalist, act like a journalist and write like a journalist.

In the world of technical PR, Bob Charlton is a rare beast in that he can also work as a professional journalist. For 10 out of the last 12 years, Bob has worked as a journalist on the IBC Daily News.

Published by United Business Media, the IBC Daily News has a reputation as being one of the best produced show daily newspapers. With a preview issue, five daily issues at IBC and a new Executive Briefings issue published after the show, productivity and efficiency are key watchwords.

“This is the sharp end of journalism,” remarks Bob Charlton. “The pressure starts first thing in the
morning and continues all day until the last page is signed off much later that day.

“Why do I do it – well it’s a good way of fine tuning my writing skills as well as keeping abreast of the latest developments in the media sector. This year it was 3DTV, whereas in previous years the focus has been on mobile, IP and HD technologies.”

“Sure, Bob’s not a full-time journalist but he’s a good guy to have on our team,” explained IBC Daily News Editor-in-Chief, Fergal Ringrose. “His writing skills are fine and he knows what he’s talking about, which is essential in our business.

“Bob fits in to the team really well. He understands his job and also how he can help others in the production office. We’re a small team and there’s no place for part-timers.”